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Wendy is the founder and leader of In-House Marketing LLC. She started the firm with the belief that every business – even a small or mid-sized company – can benefit from having access to smart marketing strategies and a high-quality creative product. This belief has remained the foundation of IHM.
With expertise in developing strategic marketing plans, and managing a select group of creative and production specialists, Wendy has produced outstanding brand-building results for a growing list of clients. She takes pride in building longstanding marketing partnerships with her clients, some of whom have been with the firm for over 10 years. Wendy has tried to create an “all-marketing-all-the-time” environment at IHM. “It’s about serving our clients,” she says, “not policies, procedures, politics, or egos.” As a result, her team knows that they’re there to get it done for their clients – on time, on budget, and at a high quality level – without the high overhead or fees of big agencies. IHM’s clients also appreciate the firm’s personal approach. As Wendy puts it: “My favorite compliment is when a client says ‘you make my job a lot easier.’”
Prior to starting IHM in 1992, Wendy spent over 15 years in corporate and ad agency settings. Her background includes developing marketing communications for an international manufacturer of construction tools, managing accounts for a major NE ad agency, and directing marketing, sales and product development for a regional bank.
Wendy graduated from the University of Connecticut, with a BA in Sociology and English. She lives in Litchfield, CT, with her husband and two teenage daughters. When not brand building or strategizing, Wendy is busy reading, walking her dog, Bella, pursuing one of her many creative hobbies, or dreaming of Santa Fe, New Mexico, her “favorite place on earth.” |