The banking environment was changing, and negative perceptions of big banks were beginning to cast a shadow on even healthy well-managed community banks. Parallel to these environmental changes, we had been urging the bank to update their decade-old brand position in order to ensure long-term consumer ... [read more]
Microsite Helps Fill the Pipeline
MidState Medical Center
Committing to bariatric surgery requires a long process of consideration and education. The Weight Management team at MidState Medical Center was more than equipped to provide the guidance and education needed, and wanted to reach out ... [read more]
Local Energy Company Takes the Lead
Bantam Fuel
When Bantam Fuel became one of the first companies in the state to offer bioheat, most of the market had barely heard of bioheat, let alone understood its benefits. Instead of simply delivering a generic biofuel product to Bantam Fuel customers, we branded Bantam BioHeat and created a dramatic product logo and tag line that adorned all of the company’s trucks and materials. The branded product ... [read more]
Creating Trial, Virtually.
The Maternity Center at Charlotte-Hungerford Hospital
Admissions to The Maternity Center were stagnant. While the hospital had provided high-quality maternity services for a long time, they had not focused on promoting the service. They faced other challenges, as well: a trend toward women delivering at an older age, population shifts away from their ... [read more]
