When Bantam Fuel became one of the first companies in the state to offer bioheat, most of the market had barely heard of bioheat, let alone understood its benefits. Instead of simply delivering a generic biofuel product to Bantam Fuel customers, we branded Bantam BioHeat and created a dramatic product logo and tag line that adorned all of the company’s trucks and materials. The branded product identity instantly conveyed the benefits and set the stage for a new company positioning.
Since the introduction of Bantam Bioheat more than three years ago, public interest in environmentally friendly products has heightened. To leverage the momentum that began with Bantam Bioheat, we helped the company upgrade its corporate brand, and establish Bantam Fuel in a leadership role regarding smart energy usage. The new corporate logo and tag line – Smart Energy Solutions – highlight the company’s genuine interest in helping people save energy. Their holistic approach includes educating homeowners on fuel consumption and providing access to the most energy efficient equipment on the market.
Our creative, which includes identity, website, direct mail, television and more, has solidified Bantam Fuel’s ‘smart’ positioning in the market, and has brought national industry attention to the company’s marketing program.
