Committing to bariatric surgery requires a long process of consideration and education. The Weight Management team at MidState Medical Center was more than equipped to provide the guidance and education needed, and wanted to reach out to those in their market considering this surgery.
Knowing that informed patients are more comfortable to consider surgery as an option, we created a microsite that delivers pertinent information, and encourages attendance at informational seminars given by MidState experts in Weight Management. The site - www.midstateweightloss.org - is the hub of a broader campaign to generate leads for the bariatric surgery team. Advertising – both on-line and off-line - drive interest to the micro site, which stresses attendance at the informational seminars. The campaign is providing a steady pipeline of patients who are interested in both surgical and non-surgical weight loss options available at MidState.
