IHM was honored to be chosen by Hartford HealthCare to create the organization’s first system-wide campaign. Launching in early February, the new campaign promotes the wide network of primary care providers associated with Hartford HealthCare, and with the hospitals that are part of the system.
Challenged with a tight timeline, IHM and its partners created an integrated campaign that includes print, television and radio advertising, robust on-line media and a website. The website features a physician database that allows a visitor to enter their zip code to find a primary care physician near where they work or live.
To portray the Hartford HealthCare Primary Care Network, real people were asked to talk about the qualities they search for in doctor. Responses were edited from four days of filming and featured in all of the advertising. Clips from interviews can be seen at HHCprimarycare.org.
Wound Care Advances at Milford Hospital
LITCHFIELD, CT - February 2011
There are 17 wound care centers in Connecticut, but Milford Hospital is one of only a few that offers hyperbaric oxygen therapy. To help get the word out about their advanced wound care capabilities, the hospital asked IHM to create an outdoor board for their very visible position on I-95. In addition a brochure and print ad were created to raise awareness about the new Advanced Wound Care Center and reach out to the wide audience of referring physicians and facilities.
