Windham Hospital, a member of the Hartford Healthcare System, wanted to convey recent clinical improvements to their marketplace.  Windham chose In-House Marketing to help them craft a new campaign.

IHM teamed with BobCopy LLC, of Glastonbury to create “This is Windham Hospital Now.” The print-radio-video campaign launched in September and establishes an overall positioning that will be used for future campaigns.

Using the voice and words of CEO Dick Brvenik, the campaign delivers a strong message about recent advances in technology and clinical services that are now available at the hospital.  Because Windham has been serving the greater Willimantic market for over 75 years, the campaign intentionally challenges long-held impressions of the community hospital, and stresses the benefits of its partnership with Hartford Healthcare.