In a forward-thinking break from tradition, Windham Hospital, a member of the Hartford HealthCare System, recently launched an online Annual Report for 2010.
In-House Marketing LLC, of Litchfield, teamed up with bobcopy LLC, of Glastonbury, and Conquest Consulting, of Avon, to create the environmentally friendly piece. The report details all of Windham’s accomplishments over the past year, as well as important events. It also incorporates a video component, something that would not be possible with a printed piece.
Windham Hospital’s Commitment to Excellence program is a main focus of the report. The Program is designed to encourage employees to make recommendations for how to improve the hospital’s performance in the areas of Quality, Service, People, Growth and Finance.
The site was unveiled at Windham Hospital’s Annual Meeting on January 13. At the same time a direct mail piece announcing the site’s launch was distributed to the community to draw traffic to the online report. Windham’s 2010 Annual Report can be viewed at windhamannual.org. |
